Wayne State University Athletics

General 6/16/2025 9:12:00 AM Jeff Weiss, Senior Associate Director of Athletics/Media Relations

Wayne State Athletics Partners With Opendorse

DETROIT -- The Wayne State University Department of Athletics announced a groundbreaking partnership with Opendorse, the college athletics NIL leader, to provide Name, Image & Likeness (NIL) resources and education for Warrior student-athletes.

"We've always prioritized providing our student-athletes with every opportunity to succeed and that includes staying ahead of the changes shaping college sports," stated WSU Director of Athletics Erika Wallace. "Our partnership with Opendorse gives Warriors a trusted platform to build their brand and access meaningful NIL opportunities. It also creates a direct path for our supporters, whether donors, local businesses, or fans, to invest in our student-athletes in ways that are impactful, compliant, and easy to navigate. This is a win for everyone connected to Wayne State Athletics."

Through this partnership, WSU student-athletes will have the opportunity to create a profile on the Warriors-branded NIL Marketplace, a platform for businesses and fans to browse, book, pitch, and complete NIL activities with student-athletes. It has never been easier for supporters to connect with their favorite athletes for social media endorsements, in-person appearances, video shout outs, autographs, and more. Transactions are securely managed through Opendorse Wallet™, ensuring compliance and ease of use, all tracked and supported by athletic department leadership.

"Wayne State's investment in Deals+ creates a simple path for fans, brands, and donors to engage in NIL," said Jake Daugherty, Manager of Collegiate Partnerships at Opendorse. "Now, anyone can help make a difference."

In addition to NIL monetization, the WSU Athletic Department will collaborate with Opendorse's industry experts to provide comprehensive NIL education. Student-athletes will receive training on personal branding, financial literacy, and entrepreneurship through Opendorse's NIL Masterclass and virtual workshops.

About Opendorse
Opendorse is the technology, data, and service platform powering the Name, Image, and Likeness (NIL) industry for colleges, collectives, consumers, and commercial partners. More than 150,000 athlete influencers use Opendorse to build, promote, and monetize their personal brands through the largest athlete media network.

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